Clay is a tool — roughly Excel plus fifty API integrations — where each row can pull live data on a company: who runs it, how many people work there, how much funding they have raised, what tech they use, whether they are hiring, whether they posted about expanding into your region.
The catch: nine out of ten companies who pay $400 a month for Clay never figure out how to use it, and cancel after three months. The interface is technically capable and emotionally unfriendly.
Pottery Labs is us building Clay so that it works for you. We design the tables, integrate the data sources, write the AI enrichment columns, export to your CRM. You watch the output, not the wiring.
Clay is the technically most powerful tool in B2B data right now. Without somebody who can set it up, the money you spent on it is wasted.
The companies who use Clay well find leads their competitors literally cannot see. Signal-based targeting — 'who just posted about expanding into our market', 'who just lost their head of sales' — is a structural advantage when it is wired correctly.
We treat Clay as a core competence, not as a tool we happen to know. It is one of the four sub-brands for a reason.
Clay workspace
Fully configured tables, integrations, AI columns. You own the workspace.
Signal pipelines
Triggers that surface accounts matching your ICP based on real-time intent signals.
Enrichment waterfall
Multi-source data enrichment with documented fallback logic.
CRM integration
Clean export path to HubSpot, Salesforce, or your CRM of choice.
Operating doc
Written runbook for your team to maintain the setup.
Optional ongoing maintenance
Monthly retainer for upkeep and iteration. You can also take it in-house.